Leveraging Micro-Influencers to Grow Your Business

    You’ve probably heard all about influencers.  If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing.  My mother, however, couldn’t be more wrong (no one tell her I said that, please).  Influ .... Read More

5 Business Trends to Expect in 2022

It was just less than two years ago when our whole world changed.  No matter how different we think we are from the people we meet, the events that began in early 2020 intrinsically connect us all as the global pandemic has become a cultural touchstone and forever changed who we are a .... Read More

Social Media Challenges: What Are They And How They’re Important for Entrepreneurs

 Social media challenges are tremendously helping entrepreneurs grow their businesses and increase their brand awareness. People love challenges on social media because it challenges them to become a better version of themselves. Challenges are an easy way to increase engagement and genuinel .... Read More

Mindfulness Tips for Entrepreneurs When the Going Gets Hard

During times of uncertainty and hardship, it’s necessary to practice mindfulness. You will come across a lot of these moments as an entrepreneur, and it’s normal to be uncomfortable. However, you must get used to checking in with your thoughts and feelings to understand what is going on. This mi .... Read More

How to Change Your Mindset to See a Challenge as an Opportunity

The journey of becoming a successful entrepreneur usually starts with the shifting of the mindset. This involves a lot of self-realization and the patience to understand one’s self in relation to outside factors. One of the biggest things that many entrepreneurs may have to face is moving from s .... Read More

Maintaining and Adapting to the Digital Side of Your Business

In the current climate of COVID-19, running a small business has faced its challenges. Whether your business is on a temporary pause or has decided to shift into the digital world of teleworking, how you approach the digital side of your business should adjust in response to everything going on. .... Read More

Smart Ways to Create Memorable Unboxing Experiences for Your Brand

   For e-commerce companies, the package sent mostly represents the perfect point of contact and the connection and communication with the client. It is also one of the most underutilized marketing opportunities.   The packaging arose from the demand for the protec .... Read More

6 Best Facebook Practices for Entrepreneurs

This week we are tackling *drum roll please* FACEBOOK. As we mentioned before, in today’s day and age, having a digital footprint is an important part of running a business. Facebook is one of the older social media platforms that still exists and currently has more users on its platform .... Read More

7 Websites All Female Business Owners Should Read

As a female business owner, you don’t always have time to follow all of the news or read everything on the web. It’s understandable—you’re building a business, after all. That’s why you have to be selective with what you spend your time on. For that reason, it’s helpful to keep your eye on tru .... Read More

3 Reasons Why a Selfie or Headshot Just Won’t Cut It Anymore for the Online Entrepreneur

Image Is Everything It used to be that a great business headshot would grab attention. But with more and more brick and mortar stores going out of business every day, and every other woman and her sister starting an online business, a headshot is no longer enough. In order to connect wit .... Read More