Leveraging Micro-Influencers to Grow Your Business

    You’ve probably heard all about influencers.  If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing.  My mother, however, couldn’t be more wrong (no one tell her I said that, please).  Influ .... Read More

5 Business Trends to Expect in 2022

It was just less than two years ago when our whole world changed.  No matter how different we think we are from the people we meet, the events that began in early 2020 intrinsically connect us all as the global pandemic has become a cultural touchstone and forever changed who we are a .... Read More

Maintaining and Adapting to the Digital Side of Your Business

In the current climate of COVID-19, running a small business has faced its challenges. Whether your business is on a temporary pause or has decided to shift into the digital world of teleworking, how you approach the digital side of your business should adjust in response to everything going on. .... Read More

Social Distancing Doesn’t Mean Abandoning Your Community

The COVID-19 pandemic has forced many entrepreneurs to change their day-to-day routine. One major factor being how they communicate. The days of meeting up at coffee shops or working from co-working spaces are temporarily gone. It’s time to get innovative with communication strategies and turn t .... Read More

6 Strategies that will Improve E-commerce Sales in 2019

  
A recent fact sheet reveals that more than 80% of the online population has used the internet to purchase something online. And of that, over 50% of people have made an online purchase more than once.  E-commerce is an ever-evolving industry. Ever since it has come into existenc .... Read More

Smart Ways to Create Memorable Unboxing Experiences for Your Brand

   For e-commerce companies, the package sent mostly represents the perfect point of contact and the connection and communication with the client. It is also one of the most underutilized marketing opportunities.   The packaging arose from the demand for the protec .... Read More

6 Best Facebook Practices for Entrepreneurs

This week we are tackling *drum roll please* FACEBOOK. As we mentioned before, in today’s day and age, having a digital footprint is an important part of running a business. Facebook is one of the older social media platforms that still exists and currently has more users on its platform .... Read More

7 Websites All Female Business Owners Should Read

As a female business owner, you don’t always have time to follow all of the news or read everything on the web. It’s understandable—you’re building a business, after all. That’s why you have to be selective with what you spend your time on. For that reason, it’s helpful to keep your eye on tru .... Read More

3 Reasons Why a Selfie or Headshot Just Won’t Cut It Anymore for the Online Entrepreneur

Image Is Everything It used to be that a great business headshot would grab attention. But with more and more brick and mortar stores going out of business every day, and every other woman and her sister starting an online business, a headshot is no longer enough. In order to connect wit .... Read More