The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
How to Build and Maintain a Community During a Pandemic
Most entrepreneurs faced a pivoting point during the pandemic, whether it was shutting down business or getting innovative with it. Perhaps one of the biggest challenges many faced was figuring out how to keep the community they’ve built thriving. With in-person interaction cut off and more cons .... Read More
5 Ways You Can Avoid Stagnant Productivity While Working Remote
It’s still a very uncertain time as the COVID-19 pandemic continues and numbers are constantly fluctuating. Many business owners are taking safe measures by pushing the returning to office date all the way into 2021. This means working remotely will continue to be a trend we see throughout the r .... Read More
You’ve decided to start a business and leave your day job, congrats! It’s an exciting time to step into entrepreneurship and find that freedom that’s been calling you. You’re probably excited and a little nervous at the same time, which is totally understandable. It’s a big step! Big steps nee .... Read More
6 Social Media Strategies to Consider During a Pandemic
When a pandemic strikes, it’s best to have your next social media strategy prepared. It’s important to focus on your digital marketing efforts since the likelihood of people staying home is very high. In fact, it’s one of the most crucial times to be in the digital space as platforms like Faceb .... Read More
Ways to Improve Internal Processes During a Pandemic
Has your business slowed down? Are you putting certain aspects on pause? We’re here to let you know that it is completely normal. Many businesses are feeling the effects of the COVID-19 pandemic. In fact, 96 percent of small business owners say their businesses have been impacted. Howe .... Read More
The 19th Annual Entrepreneur Conference + Expo Recap
Last week we celebrated our 19th Annual Entrepreneur Conference + Expo and it was ICONIC. So iconic, in fact, that we revealed the new name for our 20th year: eWN ICON. We chose that name because the Conference is iconic every year and our 20th anniversary will be bigger and better than ever .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
