Self-publishing a book has become an increasingly popular business strategy for entrepreneurs. It makes sense, you get a lot out of it. Enhancing brand awareness, establishing yourself as an expert in your field, and generating warm leads are all appealing outcomes, for sure. An .... Read More
How Kindness Goes a Long Way for Entrepreneurs
When you think about the word ‘entrepreneur’, qualities like leadership, fierceness, and hard-working might come to mind. But what about the quality of kindness? The theme of collaboration over competition has surfaced over the years chan .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
3 Reasons Why a Selfie or Headshot Just Won’t Cut It Anymore for the Online Entrepreneur
Image Is Everything It used to be that a great business headshot would grab attention. But with more and more brick and mortar stores going out of business every day, and every other woman and her sister starting an online business, a headshot is no longer enough. In order to connect wit .... Read More
How to Take Advantage of Black Friday, Small Business Saturday and Cyber Monday
It’s November, and for many, it means Thanksgiving, harvesting and the peak of fall is here, but for others, it means business - Black Friday, Small Business Saturday, and Cyber Monday. As a business owner, these special holiday shopping days can bring opportunity for increased c .... Read More
Building Your Intentional Nonprofit Partnership
Why Build a Nonprofit Partnership? There’s plenty of buzz these days about “Cause Marketing.” Businesses are entering into partnerships with diverse nonprofits in order to enhance their image, boost sales, engage employees, and build customer loyalty. Most likely, if you are an .... Read More
How to Climb Out of the Plateau and Grow Your Business
Have you hit a plateau? Has your business just stopped growing and you just can’t figure out why? Are you exhausted? Do you feel like you spend every day running just to keep up and still falling short? In our society today, we are expected to do and be so man .... Read More
6 Steps to Turn Boring Processes into Profits
Let’s face it. In many ways, creating, implementing and following processes IS boring. Creating processes the first time can be hard, tedious, and time consuming. Since we’re already overwhelmed with too much to do and too little time to do it, it’s the last .... Read More
3 Ways Your WHY Story Will Attract Loyal Customers
The #1 way to create rapport and emotional connection is to become a GREAT storyteller. It’s one of the most powerful communication tools to grow your business quickly. Whether you present your offers 1-to-1, to groups, online or offline, a story will capture attention an .... Read More
When to "Bless and Release" Your Customer
If you've been in business long enough, you probably have had to fire a customer. It's not fun. I'm sure you thought long and hard before you made the decision to let them go. Sandra Yancey , CEO and & Founder of eWomenNetwork, calls it "Bless and Release." The 80/20 .... Read More
