The Importance of Trademarks for Entrepreneurs
Andrei Mincov, Founder and CEO of Trademark Factory started his career in intellectual property because of his father. Even though Andrei had just started law school, he never actually saw himself as a lawyer. But then one day his father (a famous composer) heard his music on the ra .... Read More
It’s now been sixth months since I started my journey with eWN. Prior to eWomenNetwork I spent 10 years in Business Development at Barnes & Noble, where I focused heavily on live events for major authors, book festivals, and more. In addition to that, I also have backgrounds in theat .... Read More
Tips On How to Run a Business With Your Significant Other
So you are looking for a business partner, who better to start your business with than your life partner? The person who gets every aspect of you. It sounds like a great idea, right? Well, that’s not always the case. If you are choosi .... Read More
How to Increase Email Deliverability And Land in the Inbox
Emails have been a great communication channel to communicate with a B2B customer, if and only when tapped in the right way. What’s the point in sending bulk emails to the customer only to realize that none of them are landing in their inbox? It can be a headache for marketers when their email .... Read More
6 Tips for Creating Better Facebook Ads
Advertisements are a marketing tactic that boosts brand awareness and lead to consumer consumption. In today’s Digital Age, things have changed from the typical billboard you would see on the side of the road. It’s all about utilizing social media and the tools each platform has t .... Read More
Why You Need a Content Audit & How To Do It
What is a content audit and do I need one? I’ll answer the second part of that question first, YES! Now to the first part of that question – what is a content audit? Content itself is anything you are saying, writing, publishing to get the message out about your product or .... Read More
How to Easily Write a Blog that People Want to Read
There's a lot more to writing a blog than the actual content itself. But who has the time or the patience to write a blog if nobody is going to read it? After all, you've got a business to run! As a former CBS Radio Reporter and TV News Producer for all the major networks, I know what it m .... Read More
Why Inbound Marketing is the Key to Your Success
What is Inbound Marketing? Think of it as you’re the basketball net and your customer is the ball. In real terms, inbound marketing has been described as anything that provides a tremendous amount of value to your target customer without asking anything from them in return. .... Read More
