As an entrepreneur, you have a lot on your plate. While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand. Logo, tagline, brand guide, website, social media, and beyond-there’s a lo .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
The Best Soft Perks to Attract & Retain Your Dream Team
Every entrepreneur is different. Some have staffs of twenty, others have a staff of two. Some work exclusively with contractors, others have a mix of dedicated employees. How you create your team is all about what works for your specific needs and goals. But whether it be an assi .... Read More
3 Sure-fire Strategies To Growing Your Network
Successful start-ups know that they can go from nothing to something by leveraging the power of a network of meaningful people to help propel their business. As an entrepreneur, I get asked a lot about how entrepreneurs can success .... Read More
3 Reasons Why a Selfie or Headshot Just Won’t Cut It Anymore for the Online Entrepreneur
Image Is Everything It used to be that a great business headshot would grab attention. But with more and more brick and mortar stores going out of business every day, and every other woman and her sister starting an online business, a headshot is no longer enough. In order to connect wit .... Read More
Why You Need a Content Audit & How To Do It
What is a content audit and do I need one? I’ll answer the second part of that question first, YES! Now to the first part of that question – what is a content audit? Content itself is anything you are saying, writing, publishing to get the message out about your product or .... Read More
