The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
“A mastermind group is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members.” Have you ever wondered why Pixar movies are so consistently good? It’s because in the mid-90s they shucked the standard model of mo .... Read More
It’s now been sixth months since I started my journey with eWN. Prior to eWomenNetwork I spent 10 years in Business Development at Barnes & Noble, where I focused heavily on live events for major authors, book festivals, and more. In addition to that, I also have backgrounds in theat .... Read More
When you’re the boss, you’ve got a lot of people to shop for. Throughout the year we get closer and closer to the work family we’ve created for ourselves, and when the holidays roll around, we want to celebrate them and thank them appropriately. No matter what holiday your peopl .... Read More
The Importance of Business Conferences for Entrepreneurs
When it comes to being an entrepreneur, it’s not always about what you know, it’s also about who you know. It doesn’t matter how new or experienced you are as an entrepreneur, or how big or small your business is. Attending relevant events and conferences allow you to take your business to t .... Read More
Reimagining Success in Your Business in 2021
It’s always the perfect time to reflect on how far you have come and where you want to go in the future. This goes for all areas of your life, but particularly for success in your business in 2021. No matter what is happening in the environment around you, reflecting and adjusting are two things .... Read More
How to Use Video to Boost Your Bottom Line
Gone are the days of traditional marketing as the new age of digital marketing breaks through. There are tactics, such as articles and advertisements that could fuel the growth of your business, but few prove more effective in today’s digital age than securing your video marketing strategy .... Read More
Creative Gifts for the Female Entrepreneur
‘Tis the season of giving, and with that comes the long lists of gifts you need to get for those dear to you. What seems easy at the beginning of your shopping trip can become a little tricky when you realize that every gift idea you had wasn’t the best. We’re here to make it a bit easie .... Read More
7 Tools to Simplify Standing Out in the Digital Space
Times have changed, haven’t they? Doing business now is not the same as it was doing business 10, or 5, or even just 2 years ago. The whole saying around, “if it ain’t broke, don’t fix it” in this digital age is now a total recipe for failure because without reinventing and adapting to the di .... Read More
Why You Need a Content Audit & How To Do It
What is a content audit and do I need one? I’ll answer the second part of that question first, YES! Now to the first part of that question – what is a content audit? Content itself is anything you are saying, writing, publishing to get the message out about your product or .... Read More
