Social Distancing Doesn’t Mean Abandoning Your Community

The COVID-19 pandemic has forced many entrepreneurs to change their day-to-day routine. One major factor being how they communicate. The days of meeting up at coffee shops or working from co-working spaces are temporarily gone. It’s time to get innovative with communication strategies and turn t .... Read More

6 Strategies that will Improve E-commerce Sales in 2019

  
A recent fact sheet reveals that more than 80% of the online population has used the internet to purchase something online. And of that, over 50% of people have made an online purchase more than once.  E-commerce is an ever-evolving industry. Ever since it has come into existenc .... Read More

Smart Ways to Create Memorable Unboxing Experiences for Your Brand

   For e-commerce companies, the package sent mostly represents the perfect point of contact and the connection and communication with the client. It is also one of the most underutilized marketing opportunities.   The packaging arose from the demand for the protec .... Read More

3 Reasons Why a Selfie or Headshot Just Won’t Cut It Anymore for the Online Entrepreneur

Image Is Everything It used to be that a great business headshot would grab attention. But with more and more brick and mortar stores going out of business every day, and every other woman and her sister starting an online business, a headshot is no longer enough. In order to connect wit .... Read More

How to Take Advantage of Black Friday, Small Business Saturday and Cyber Monday

It’s November, and for many, it means Thanksgiving, harvesting and the peak of fall is here, but for others, it means business - Black Friday, Small Business Saturday, and Cyber Monday. As a business owner, these special holiday shopping days can bring opportunity for increased c .... Read More

Women-Owned Businesses Lack Access to Capital

According to the 2012 Census report, women own 36% of all privately held businesses. They account for an economic impact of $3 trillion due to jobs they create and maintain. That's 16 percent of all U.S. jobs! Yet, one of the biggest issues for women-owned businesses is lack of access to capital. .... Read More